I did a post a week or so ago about getting work, some or more of it. I have been reading about this new aspect to job seeking for a while but a recent graphic reminded me of the importance of having your own brand.
It’s not something I think about much but it is a real concept. We all have a brand or image or presence. This is critical when your are looking for work or as a contractor when you are looking for your next project. I think as my company as the brand but that isn’t actually true. I am the company and I am then the brand. When people see me they see the company and what I represent. So what is my brand. I am going to have to spend some time on that and then see if I can do anything to improve my brand or make myself different from the other brands out there in my field. What is your brand?
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