Know your Stuff & Know your Audience

Guest Blogger – The Blonde Kiwi

L&D is a balance between delivering a message and giving people the tools to discover that message for themselves. Case studies are perfect to give people the tools to have that Aha moment and discover the message for themselves.

So whats in writing a good case study? The experts say multiple things – I just wish they would say them in a language that anyone can understand . Several principals go into writing a good case study but no matter what the principal, there is one you cant go past – you must know your audience. A case study has to be realative to both your training material and your audience. You cant have that Aha moment if your audience is not engaged in the first place. From Title to problem to solution your readers need to relate.

So for info to relate to me on how to write a case study – Im perfectly happy for someone to have taken a complex process and broken the message down to the basics. But seeing as I dont know my audience here I am catering for you all.

Here is the good but technical version of how to write an effective case study – Monash University

Here is the the much simpler version – same message – different audience – in this case – me